Nearly a year ago, we spun a nascent analytics engine called PeekAnalytics out of PeekYou. At the time of the spinout, I left the day-to-day operations of PeekYou and put all our focus into retooling and rebuilding everything, with a focus on bringing this technology to the B2B world; leveraging seven years of knowledge and best practices. I’m proud to announce that we are now live with version 2.0 of our database and platform — and to mark the launch, we are heretofore known as StatSocial. The data and taxonomy we’ve built is unlike anything I’ve seen in the wide world of data. We look forward to leveraging this technology across a number of marketing verticals (analytics, targeting, CRM). Stay tuned.
Read MoreSeptember, 2014 Monthly archive