— Michael Hussey Blog

Tag "peekanalytics"

Big milestone for the PeekYou team today, as we announced the launch of PeekAnalytics.

Here’s how we describe the company:

PeekAnalytics delivers enterprise-class Twitter analytics that help marketers understand their social consumers. By identifying where Twitter users exist elsewhere on the Web, PeekAnalytics offers an unparalleled level of demographic and psychographic insights from consumer data aggregated not just from Twitter, but from over sixty social sites and every major blog platform. What Nielsen® did for television and radio audiences and ComScore® did for web traffic audiences – PeekAnalytics does for social audiences.

And so we’re off and running. I’m also looking forward to adding audience analysis on other platforms later this year (e.g. Facebook).

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In May, we celebrated PeekYou becoming a top-500 US website. We said we’d throw another party when we hit the top-250….and we just crossed that threshhold this month. In five months, we’ve halved the Quantcast rank and doubled our office space. Additionally, we successfully launched into beta our first B2B offering, PeekAnalytics. All-in-all, it has been a great year.

PeekYou - Top 250 Quantcast Site

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I covered what I could in two minutes…which isn’t a whole lot. 🙂

The data for this report came out of our development work for the upcoming PeekAnalytics.

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