Welcome to this crazy world, Eleanor. xoxo
Welcome to this crazy world, Eleanor. xoxo
Nearly a year ago, we spun a nascent analytics engine called PeekAnalytics out of PeekYou. At the time of the spinout, I left the day-to-day operations of PeekYou and put all our focus into retooling and rebuilding everything, with a focus on bringing this technology to the B2B world; leveraging seven years of knowledge and best practices. I’m proud to announce that we are now live with version 2.0 of our database and platform — and to mark the launch, we are heretofore known as StatSocial. The data and taxonomy we’ve built is unlike anything I’ve seen in the wide world of data. We look forward to leveraging this technology across a number of marketing verticals (analytics, targeting, CRM). Stay tuned.
Welcome to the world, Fleur.
After many months of careful legal review, we’ve now officially spun PeekAnalytics out from PeekYou LLC into a new company. As of today, I am CEO of PeekAnalytics Inc. This spin-out will allow us to better focus resources and deliver to the market what has become an incredible product. I can truly say there is nothing else like it. Stay tuned.
Much of the same can be said for PeekYou, which has now recovered from Hurricane Sandy setbacks. PeekYou is in good hands and won’t skip a beat, with long-time employees Tom Lynch and Lane Gillespie stepping up to man the day-to-day operations. We still believe PeekYou should be one of the top-100 sites on the Web. The good news is we’re climbing back up those rankings. I’m stepping back from day-to-day business, yet will continue to advise the company as a Director.Read More
What happened in 2012?
My resolution for 2013: no excuses.Read More
For the past nine months, Kejda and I (but mostly Kejda) have been working on a new start-up venture. Even though we just launched today, we’re already experiencing a positive ROI. We’re in this one for the long-term but we definitely expect rapid growth.
Her name is Rosamund Louise Hussey and after we pulled an all-nighter, she was launched at 2:51 PM today, weighing in at a healthy 6 lbs and 15.8 ounces. And we love her very much.Read More
In May, we celebrated PeekYou becoming a top-500 US website. We said we’d throw another party when we hit the top-250….and we just crossed that threshhold this month. In five months, we’ve halved the Quantcast rank and doubled our office space. Additionally, we successfully launched into beta our first B2B offering, PeekAnalytics. All-in-all, it has been a great year.
Kejda and I just returned from Albania, where we spent two weeks visiting her family and touring the southern half of the country. We keep a separate blog dedicated to our Albanian trips, where we’ll soon describe our daily activities in greater depth.
For my birthday, I bought myself a Gigapan robot it is safe to say I am slightly obsessed with it. What is the Gigapan?
The GigaPan Epic and Epic 100 make it easy to capture incredibly detailed images and works seamlessly with the GigaPan Stitcher and GigaPan.org. The Epic allows your camera to take tens, hundreds or even thousands of photos. These images are combined into a single gigapixel panorama by the GigaPan Stitcher. You can then view, share and explore the incredible detail of your panoramas at GigaPan.org.
Here are some of the panoramas we composed during the trip. Click the images to access the full resolution shots (some as large as 5,000 megabytes).Read More
Today we submitted an extensive utility patent with the goal of securing many of the database and web technologies we are pioneering at PeekYou. It has been a privilege over this past year to work with the excellent team at Patterson, Thuente, Skaar & Christensen. I’m very excited about the next stage of our company — much more to come throughout 2009. Stay tuned.
Here it is the patent text in full:
For the most part, I try to keep my atheism and libertarianism private, as most people are rightly sensitive about religion and politics. While I hold strong views on the role of the State and am averse to mysticism of all stripes, I get along with people from all walks of life. My best friends are libertarians, socialists, evangelical Christians, anarchists, atheists, republicans, democrats, and more. I’m also a busy person, having spent most of my time since 1999 focusing on building new web technologies and businesses, some of which have marginally improved the lives of millions of people across the globe.
About a year ago, in response to a troubling vibe I felt emanating from the Obama presidential campaign, I created the following video under the pseudonym cakesecret. I utilized a song from one of my favorite bands, CAKE, to compare the Obama movement to a religious movement (I wasn’t necessarily the first to note this analogy, but I was certainly ahead of the curve). The video became viral almost immediately, quickly generating over 100K views before YouTube/Google censored it (details here).
Last summer I created a Twitter account under that same pseudonym to help draw attention to what Google/YouTube had done. Due to my video’s success, my Twitter account attracted thousands of followers. After some consideration, my wife eventually convinced me that it was foolish not to take credit for a video that clearly struck a chord with so many, and for which I have nothing to be ashamed. I’ve changed the twitter account from @popcontest and @cakesecret to @husseymichael so you can follow me there, if you like.
Here is the video:
For the record, I did not vote in 2008 (first and last time I did was in 1996, for Bill Clinton). I subscribe to the Peter Thiel view that technology is the greatest practical force for freedom in the modern world, but the underlying philosophical ideas supporting individual rights matter the most.
“I’m very much in favor of free market economics; probably quite a bit more liberal on most of the social issues; and I believe basically that individual freedom is very important, and that we live in a world in the 21st century where there will either be a lot more or a lot less; and that the politics matter and ideas matter because the choices people make will be of decisive importance in determining, you know, how the 21st century is gonna shape up. You know the 20th century was sort of a great and the terrible century at the same time. And I think the 21st has every indication of being far greater and far more terrible.”
Patrick Nagle and I have agreed to partner up to re-focus and build RateMyTeachers.com. Patrick is well known for buying RateMyProfessors.com, improving it, and selling it to Viacom/MTVu. He is also the creator of Swooks (originally Switch Textbooks), a used textbook swap and sell service.
Stay tuned, for good things to come.
Early this morning (after a couple of all-nighters), we launched the latest PeekYou product – a Google search that displays the owners of the websites directly next to the search results (or the people referenced within them). The search results are generated with Google’s Custom Search engine — so you get the same exact results as you would expect from any Google search — but you get the added bonus of seeing the people behind those search results.
Update: Mashable says “PeekYou Makes People Search Worthwhile with Google Integration“Read More
I recently won first place on an AltSearchEngines essay competition. Charles Knight asked readers of his new blog to contribute ideas on how alternative search engines can increase their collective market share. Here is my entry.
Google and Yahoo currently have a stranglehold (75%) on the search market for one simple reason – for the past six or seven years they have offered users the most relevant search results. Through long-term success these two have achieved mindshare, thus significant path dependencies exist within their core user base. MSN, AOL, and Ask, own the next 20% of market share. This means that 95 out of every 100 Internet searches are owned by five companies (actually four companies, if you consider that AOL now displays Google results). This exercise asks us to consider the remaining 5% of alternative search engines as being one general entity and we are tasked with increasing the Alt’s market share to 7% or beyond.
Nearly every alt engine has its own unique quirks, positive or negative, and a considerable number of these engines do indeed offer quality of output that rivals most any search result from the major 95% market share holders. Yet most Internet users have never heard of nearly any of them. Before making direct suggestions on how to compete by creating a better search experience, it is more important to consider the products that already exist in the alt search market, and understand what drives the 95% of search users to the big five engines.
Consider the three second-tier search engines, MSN, AOL, and Ask.com. MSN has the benefit of being Internet Explorer’s default homepage (used by more than 70% of Internet users), and they’ve spent many millions working on their search technology to catch up to Google, but it clearly isn’t there yet in terms of quality. AOL has the benefit being the country’s largest ISP, therefore able to place its homepage in front of millions of people every day – but they do not offer links to Google’s advanced tools (which require a Google login). Ask.com is a well-funded company with a simple domain name that continues to spend millions of dollars driving traffic, and though their search results have improved over the years, the results are still not yet generally considered superior to Google or Yahoo. The obvious question is why would 20% of the market utilize inferior search services? The answer is likely that less sophisticated users make up a greater percentage of this 20% than Google’s and Yahoo’s user base.
For more evidence of this, cross-reference Quantcast.com’s demographic information. It indicates that Google and Yahoo attract a larger percentage of users in the 18-34 age group (the most Internet-savvy age group), generally coming from higher income households.
There are two reasons why the quickest path to increasing market share is to focus marketing and education efforts on the demographics which make up 20% owned by the second-tier search engines. First, these users are likely newer to the Internet, and more open to trying new ways of surfing. Second, it is easier to demonstrate higher quality search results from an alt-engine over the second-tier engines, rather than Google and Yahoo, whose users are affected by stronger path-dependencies.
To attract this new audience, marketing materials must focus on how your alt-engine makes life easier and improves the online search experience; how it provides quicker and more accurate information, thus creating a more comfortable online experience.
Much can be learned from Ask.com’s growth over the page five years. Previous to their disastrous 2007 marketing campaign (“The Algorithm Killed Jeeves”), emphasizing simplicity and user-friendliness was precisely their approach. Ask created effective television commercials that in effect spoke the following message: “Go to Ask.com – type in any question in the world – and we’ll give you the answer.”
Remember, before your alt-engine acquires a Yahoo-sized market share, it has to first get an Ask.com and MSN sized percentage. Grab the users at the margin first – and then go for the big time.
-Michael Hussey CEO, PeekYou.comRead More
PeekYou Emerges From Stealth Mode With 50 Million Profiles in Beta, Providing Easy and Efficient People Search Capabilities
Tuesday July 17, 12:54 pm ET
RateMyTeachers.com Founder Seeks to Meet Growing Demand for Online People Search
NEW YORK, July 17 /PRNewswire/ — PeekYou.com (www.peekyou.com), an innovative search engine dedicated to finding people online, announced today that it has officially launched in beta mode. The Web site is the Internet’s first true openly edited white pages, allowing users to easily locate other Internet users with a presence on the web and access a list of all relevant links to the person being searched. The site has been in stealth mode since October 2006 and has already built profiles for over 50 million users, with more being added every day.
Created by RateMyFace.com and RateMyTeachers.com/RateMyProfessors.com founder Michael Hussey, PeekYou aims to be an open source directory of every individual online. Hussey, who has been featured on CNN, NPR and BBC amongst others looks to bring his experience developing popular consumer destination sites to building PeekYou into the premiere people search engine. Each individual will have their own personalized page and a PeekYou profile that will include bookmarked links to all information available about the target person. PeekYou differentiates itself from other people searchers by the site’s ability to link and identify numerous Internet identities to a single individual based upon tags and online identities.
The site allows users complete freedom to edit, add or remove information, links, photos, and tags (school, work, interests, etc.) associated with their profile or other PeekYou user’s profiles. In addition, PeekYou provides human created search engine results, reducing nonspecific and incorrect matches. Concerned with maintaining privacy, PeekYou empowers individuals with the opportunity to be “unlisted” (similar to the White Pages) as well as edit their profiles to ensure correct and accurate information.
“People searching is one of the most popular online exercises, but until now it has been a largely inefficient and often confusing experience,” said Michael Hussey, founder of PeekYou. “PeekYou is a true Web 2.0 ‘people search’ – we discover and map where people exist online, almost like writing a biography about your life on the net. In doing so, we are building the ideal engine for individuals to monitor their own online identity.”
“PeekYou is creating an entirely new lens from which the web will be viewed,” said Baldev Duggal founder of Duggal Dimensions, LLC, which is funding PeekYou. “I think PeekYou will forever change the way that ‘people searches’ are conducted.”
PeekYou.com (www.peekyou.com) is an innovative search engine dedicated to finding people online. The site has been in stealth mode since October 2006 and officially launched in Beta Mode in July 2007, with over 50 million users and more being added everyday. PeekYou is the Internet’s first true openly edited white pages. The site allows users to easily locate other Internet users with a presence on the web and access a list of all relevant links to the person being searched. PeekYou satisfies a huge demand for Internet users looking to track down friends, family and business associates while maintaining a mutually beneficial relationship with search engines. Once launched PeekYou will be the go to site for people search. PeekYou is privately funded by Duggal Dimensions, LLC, founded by Baldev Duggal who has been at the forefront of technology and creative innovation in the photo and computer imaging field for over 35 years.
Tonight, I was interviewed on the Life Online with Bob Parsons (of Godaddy.com) XM Radio business talk show. It was an interesting interview, centered around RateMyTeachers; but I got to talk about a lot of things I do not usually delve into and I really enjoyed it.
Listen to the interview here.
A beautifully biased piece of reporting from the British education website, teachers.tv. I enjoyed this one very much. By the way, we searched high and low for the negative comments the editors highlighted in this report, and all but a couple of them were never found. We’re not calling the reporters liars, but…..Read More
I was able to attend yesterday’s launch party for Open Source Media (formerly Pajamas Media) at Rockefeller Center and the W Hotel. It was most exciting to put faces to many of the blogs that I read on a regular basis. Glenn Reynolds of Instapundit fame, who OSM CEO Roger Simon dubbed “The George Washington of Blogs” had the aura of a rock star, and I was thrilled to have the opportunity to speak with him for a few minutes. There were some excellent panelists, including an elitist, out-of-touch NY Times fashion reporter, Elizabeth Hayt who shamelessly and cluelessy excoriated the blogosphere as an activity for “rich people with too much time on their hands,” all-the-while nearly being laughed off the stage. Judith Miller was the keynote speaker at lunch, though I felt she was a bit off-putting with her praise of NY Times standards (which I know first hand are not what they claim, from a 2003 un-sourced hit piece they published on RateMyTeachers). Regardless, it was all quite interesting, taking place in a great setting.
With Glenn Reynolds of Instapundit fame!
Check out the new RateMyTeachers design.